I missed the terrific Tad Friend article in the New Yorker's January 19 issue about how movie marketing now completely shapes the industry. In profiling ace movie marketer, Tim Palen, the new truth of movie-making comes home: there's no such thing as a good or bad movie anymore. The only metric that matters is whether a movie finds its audience or not.
Read it here if you missed it too. Then go have a headache about how to sell your 120 page script on a single poster.
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