Wednesday, October 8, 2008

Buzz, Buzz, Buzz

So there's this interesting article in this month's Script magazine about networking. What caught my eye is the advice on the 15-second intro that you always have to give when you meet a new contact who asks what you do. Their advice on how to cut through the clutter and connect? Use buzzwords.

I immediately turned to the profiles of new writers in the spec sale market at the front of the issue to see how those bios matched up on the buzz-o-meter and sure enough, they did. I went off obsessively reading bios for a little while and came up with a few from the copy in no particular order...

AFI film school grad
Nicholl finalist
Dreamworks scriptreader
executive producer turned writer
former model
repped by Circle of Confusion

Then I thought about what my usual stammering introductions are usually like. Short, like a ramble about my commute coupled with something embarassingly generic like "I write and produce videos." (I produce videos has earned me the occasional odd look like...did you just say you make porn?) All this happens because I haven't done the preparation. I haven't sat down and culled the buzzwords of my life.

And so I'm taking the plunge, though it's a pretty short list.

Brooklyn-based
prestigious film school
romantic comedy spec
work screened at festivals
former scriptreader at Tribeca-based prodco

And then the well's pretty much dry. And when you look at the buzz list from two down, they are only quasi-buzzy.

I now understand this crazy desire I used to have to come from some place "in the news." In a sense, it gives you a free buzz word. It's a plus before your level of skill even comes in to play. "Wow. You're a filmmaker from Iran? Tell me more."

Unfortunately, Third World Girl is from a very stable little island not torn apart by war or drugs...therefore no buzz. Not even a kilowatt.

I'm toying with the idea of introducing "London-born" onto my list. If there's a foreign country people in entertainment here love it's the Brits. However, this would be a stretch for me. All told, I probably spent three years in London. Two of them before I was a cognitive being. I'd have to do that Madonna thing and cultivate the accent out of nowhere, which I think might be pretty alarming to the husband and friends...not to mention the Chicklet.

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